I am reading Social Media Marketing by Li Evans for a book group. The book is a great overview to the social media marketing field. 
This is a log of what I find interesting in the book and what might come out of the book group. This is not an endorsement of the book, but if you need a guide to social media marketing this looks both pithy and comprehensive.
- Are there software tools to help you monitor conversations about your product or company? “You Need to Monitor the Conversations about Your Company”, page 34 lists Google Alerts, Radian6 and Techrigy.
- What are the social media audience types? Chapter 5 “Know Who Your Audience Is and What They Are Doing” lists five social media audience types : creators, critics, collectors, joiners, spectators and inactives.
- What is the Groundswell Profile Tool? Chapter 5 “Know Who Your Audience Is and What They Are Doing” introduces the tool and its use to build audience information.
- Effective social marketing involves research, strategy, planning, and measuring. Page 100.
- Just because your competition has a blog does not mean you need to develop one right way. You might find that mimicking your competitors’ social media marketing efforts does not result in the same gains (or the same pitfalls) for your company. If you are focused on competing with your competitors, your real audience might be elsewhere talking about your company — and you will miss it. Page 101.
- Why does a blog with a seemingly low readership warrant careful attention? Page 94 reveals the hidden powerful reader or subscriber plus five techniques to better quantify giving attention to a blog site including Google page ranking, activity in posting, search engine ranking for keywords, Technorati ranking and comments on the blog or other social media attached to the blog.
- What is a key source to social media content? Your audience. See page 228.
- Why Interns Make Coffee & Not Social Media Strategy? There are six answers in Chapter 21: lack brand knowledge, uniformed on your ethics or philosophies, no vested interest, Facebook wizards does not mean marketing wizards, gone before you know it and may not relate to your target market.
By the way Li, this is a test to see if you are monitoring this social media conversation.
[ad name=”Google Adsense”]